Pulse Laser Booklet
This is the front and back page for a price booklet that I produced for a Pulse Laser, a laser hair removal business based in Mildura, Victoria. The business already had a brand identity established, based around the 19050’s style pin-up girl, and wanted to update their pricing booklet to ensure it was clean, modern, and dynamic. The challenge here was finding a way to combine the concept of the pin-up girl with a modern aesthetic. I decided to not over-complicate things and added the ink through water ribbons to give the page a smooth and modern feel, and made the background a subtle gradient to prevent it from feeling too flat. I also added a subtle drop shadow under some of the words, mostly to increase readability.